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Digital Marketing Course

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Schedule

Schedule

06th July 2019
SAT – SUN (12 Weeks)
09:00 AM – 12:00 PM
Instructor Led Online Training
₹ 35000
20th July 2019
SAT – SUN (12 Weeks)
06:00 PM – 09:00 PM
Instructor Led Online Training
₹ 35000
06th July 2019
SAT – SUN (12 Weeks)
09:00 AM – 12:00 PM
Instructor Led Online Training
₹ 35000
20th July 2019
SAT – SUN (12 Weeks)
06:00 PM – 09:00 PM
Instructor Led Online Training
₹ 35000

Can't find convenient schedule?

Key Features

Instructor-led Sessions
  • 30 hours online live instructor-Led Classes
  • 10 days Training on Weekends.
  • Support after training for Live Project
  • Training by highly experienced trainers
Real-life Case Studies

Experience the real-life projects on any of the use cases by employing various concepts at SFJ Business Solution.

Assignments

We believe in practical learning – thus every class is aligned with a set of assignment that adds maximum value to your time.

Lifetime Access

Every attendee of the course can access our “advanced learning management system (LMS) which provide a set of presentations, installation guides, quizzes, and class recordings.

24 x 7 Expert Support

We backed by you in every single step – With personalized support crew, we ensure our availability 24/7 to resolve all your queries.

Certification

The best of enrolling with SFJ Business Solutions is to receive the certified badge for the lifetime.

Pre-recorded video learning

SFJ Business Solution offers an extreme flexibility – you can access to high quality pre-recorded training videos.

Course Curriculum

Why digital media?
  • Are you serious about building and promoting your brand online? Do you want to reach out to your potential clients and convert them into customers? Ultimately, scale up your revenues & profits and move ahead of your competition!
  • Let us empower and enable you to unleash the potential of Digital Media for your organization. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand on Digital Media.
Key promises of the workshop
  • Why should every brand care about Digital Media?
  • Strategic overview of various Digital Marketing Avenues – SEO, SEM, Email Marketing Video
    Advertising, Content Marketing & Digital Media Planning.
  • What are the typical timelines and milestones while creating digital assets and campaigns with the
    agency? Why is it time and people intensive?
  • How to create integrated Digital Marketing campaigns?
  • How to analyse& measure ROI of Digital Marketing?
Introduction to digital marketing
  • Introduction to Digital Marketing
  • Digital Landscape in India
  • Why care about Digital Media: Opportunities and Trends
  • Changing Power Dynamics – Consumer is King
  • Introduction to key digital marketing techniques
  • Introduction to Owned, Earned and Paid Media
  • Key terminology used in digital marketing
  • Relevant Global & Local Digital Marketing Success Stories
Search engine marketing (google adwords)
  • Fundamentals of AdWords (Google Search & Google Display Network)
  • How Google AdWords fits for brand campaign
  • Brand activation on Google AdWords ( Search/Display)
  • Introduction to Remarketing
  • Metrics That Matter – Creating Meaningful Insights from AdWords
  • Intermediate and Advance strategies
  • Exercise: Ad Copy Creation & Keyword Research Tool
  • Relevant Global & Local Digital Marketing Success Stories
Search engine optimization
  • Introduction to Search Engine Optimization
  • Importance of SEO for a Brand
  • Evolution of SEO including Major Algorithm Updates
  • Key Search Engine Factors ( On Page and Off Page )
  • Exercise: Checking site speed using Google Pagespeed Insights
  • Exercise: Finding Domain Authority and doing a competitor comparison using Moz
  • Metrics to measure SEO success
  • Relevant Global & Local Digital Marketing Success Stories
Content marketing
  • Introduction to content marketing
  • Why content is king and overview of content strategy.
  • How content Marketing is key to modern SEO
  • Content types with examples
Facebook advertising
  • Orientation to Facebook Advertising
  • Facebook ad types, campaign structure, creation process and detailed targeting options
  • Optimizing for Success: Importance of CTR and Targeting
  • Advanced Targeting (through Email, Phone(Custom Audiences), Lookalike Audiences &Retargeting)
  • Measuring Success including Conversion Tracking
  • Exercise: Media Planning &Targeting
Twitter marketing
  • Twitter in Plain English
  • Opportunity of Twitter for Branding, Lead Generation, Thought Leadership,
    CRM & Market Research
  • Leveraging Lists, Hash Tags &Trends
  • Introduction to Twitter Ads
  • Introduction to Twitter Analytics.
  • Twitter Tools: Hootsuite, Tweet Deck, Crowdfire, Tweetreach&Hashtagify
  • Exercise: Live Tweeting using a unique hashtag for the workshop
  • Relevant Global & Local Twitter Marketing Success Stories
Linkedin marketing, instagram
  • LinkedIn for Personal branding & Brand Marketing
  • LinkedIn Ads
  • Making the best use of Instagram – Best Practices
  • Relevant Global & Local Digital Marketing Success Stories
Youtube advertising
  • Essentials of Video Marketing
  • Over View of YouTube Channels
  • YouTube Campaigns
  • YouTube Ad
  • Key Metrics
  • Relevant Global & Local Digital Marketing Success Stories
Email marketing
  • What is email marketing?
  • Biggest challenge in email marketing
  • Overview of Email Deliverability
  • Overview of Effective Email Content
  • Customer Acquisition Strategies
  • Nurturing & Automation
Mobile marketing
  • Introduction to Mobile Marketing
  • Why care about Mobile Marketing?
  • The Indian Mobile Landscape
  • The Power of Mobile
  • Contextual Marketing
  • The Mobile Marketing Toolkit
  • Mobile Marketing Do’s &Dont’s
  • Mobile Marketing Measurement
  • Relevant Global & Local Digital Marketing Success Stories
Planning integrated digital marketing campaigns
  • Creating an integrated digital marketing plan
  • Budgeting, Costing and resourcing
  • Aligning business objectives, strategy and tactical solutions
  • Accurately deconstructing and placing target audiences online
  • Actualizing and integrating all elements of online marketing
  • Measuring ROI
Analytics
  • What is web analytics?
  • Common Web Analytics Terms
  • Getting started with Google Analytics
  • Introduction to GA Reporting – Audience, Acquisition &Behaviour
  • GA Conversion Tracking
Introduction to future trends in digital marketing
  • Introduction to Augmented Reality, Virtual Reality and wearable tech

Course Description

Digital Marketing Course
  • Want to kick start as the successful digital marketer? Let yourself enrolled with excellent digital marketing course by SFJ business solution. This course opens up extreme digital marketing knowledge with new skills and techniques to step over the success of career and business.
  • Our online digital marketing courses led by our in-house experts facilitate you understand the core theoretical aspects of digital marketing, practical, and experimentation. This course ascertains the best possible ways to help you start creating a successful digital marketing plan through a variety of digital channels and tactics.
Why should you take this course?

It’s no secret that the growth of digital marketing is escalating at a higher pace. Its key branches including Search Engine Optimization (SEO), Social Media Marketing (SMO), influencer marketing, AdWords, Google web analytics, lead generation, AdSense, Geo-targeting, Blogging, and many others have been increasingly adopted across various industries.

  • As per Wall street Journal, digital marketing industry worth $62 billion
  • There is an opportunity growth of 38% every year in digital marketing fields
  • An increasing adoption of social media and digital marketing strategies across various industries
Who can attend this course?

Anybody by excelling digital marketing can maximize the profit and minimize the sales costs. Following profiles best suits to enroll digital marketing course at our digital marketing training institute

  • Students and Job Seekers who want to take up a digital marketing career
  • Fresher’s who want to speed up their career with the growth of digital medias
  • Marketing professionals who want to explore more on digital marketing
  • Entrepreneurs who want to grow business through digital marketing
  • Sale professionals, targeted to increase the sales can boost it through digital marketing
What are the prerequisites of the course?
  • No prerequisites to learn this course basic knowledge on browsing on internet and Ms Office etc…
Project during the Course

Our blockchain online course will make you learn the core fundamentals of blockchain technology and demonstrate how it adds value to your existing job or business model.

Contact

+91 9513642100

Email

trainings@sfjbs.in

FAQ’s

What if I missed a session?

If you miss a lecture at SFJBS training there is 2 options to fill your gap: a) Will share you recorded videos of each class b) You can attend missed class with another batch.

Is there any placement assistance?

Yes! We have our own consultancy we can assist you after completing the course.

Can I attend a demo session before enrolment?

Yes! You can register for demo session before enrolment

Who are the instructors and how experienced they are?

SFJBS Training instructors are highly qualified industrial experienced trainers with more than 12+ years of experience; we will review every trainer before we take.

What if I have more queries?

Contact us our best supporting team through +919513642100 or email us on trainings@sfjbs.in we are glad to assist you.

How do I enrol for the online training?

To enrol in our website choose any of the following option to make online payment: • Debit card or credit card • Net Banking • PayPal

Do you provide a money back guarantee?

Yes! We give money back guarantee for 2 to 3 Hour session who paid full amount. Contact our support team and go through refund policy and submit request.

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